How is this different from a marketing agency or CRM consultant?

Agencies execute tactics. CRM consultants configure software. I build the operational system that connects your marketing, sales, and delivery into one revenue engine, and I coach your team to run it. When we are done, you do not need me anymore. That is the point.

We are only a $3M company. Are we too small for this?

If you have a sales team, a marketing function, and clients to serve, you have a revenue engine, even if it is held together with duct tape. The earlier you build the right systems, the faster you grow and the less painful the scaling process is.

What if my team resists the changes?

That is why this is done-with-you, not done-to-you. Your team is involved throughout: mapping their own processes, defining their own metrics, choosing the tools they will actually use. People do not resist change they helped create.

How is my maturity stage determined?

Three ways, in sequence. First, the Revenue Intelligence Platform connects to your existing tools and analyzes your actual data: CRM completeness, pipeline stage distribution, integration coverage. That takes about 30 minutes of your time and produces data-driven scores on 15-20 competencies without any self-reporting. Second, a structured questionnaire covers what data alone cannot assess. Third, a 60-90 minute discovery call with you personally, where I validate the preliminary scores and surface anything the data cannot capture. You see the scoring rationale for every competency. Nothing is a black box.

I have been burned by consultants before.

I hear this a lot. Most consulting engagements fail because the consultant builds something in a silo that the team rejects, or because the engagement ends and nobody knows how to maintain what was built. My model solves both problems: your team builds it with my coaching, so they own it. And every recommendation comes from your actual maturity assessment, not a generic template applied to every client regardless of where they are.

For founder-led B2B companies · $3M to $50M

Right now, your revenue runs on you.

Here is the system that changes that. The Revenue Operations Maturity Model: four stages and 44 competencies that move you from revenue that depends on your effort to revenue you can predict.

Get your Revenue Maturity Score Explore the model

This is the methodology behind the engagement. Maturity is not about your revenue band. It is about how much of your revenue runs on a system instead of on you.

Stage 01

Reactive

It runs on you

6 competencies

Stage 02

Repeatable

It runs on a system

17 competencies

Stage 03

Predictable

It runs on data

15 competencies

Stage 04

Compounding

It improves itself

6 competencies

Stage 1 · Reactive

It runs on you

Revenue depends on your effort, relationships, and judgment. Nothing is consistent without you in it. The team follows you, not a system.

Stage 2 · Repeatable

It runs on a system

A system exists that the team can follow without you managing every interaction. The CRM is the record and core processes are written down. But the data is not fully trusted and the forecast is still a gut call.

Stage 3 · Predictable

It runs on data

The business runs on trusted data. Shared definitions, a real operating cadence, and a reliable forecast mean you know what will happen before it happens. Growth no longer requires proportional headcount.

Stage 4 · Compounding

It improves itself

The system improves itself. Leading indicators catch problems before they hit revenue. Expansion grows without chasing new logos. The revenue function is a strategic asset, not a fire to fight.

Applies to your business model

A handful of competencies apply depending on how you make money.

Want your own score?

The scorecard runs this exact model against your business in about five minutes and shows you the one gap I would fix first.

Get your Revenue Maturity Score

Questions founders ask

What is the Revenue Operations Maturity Model?+

It is a four-stage map of the 44 capabilities a founder-led business needs to move from revenue that depends on you to revenue that runs on a system and, eventually, improves itself. Each capability is scored 1 to 5.

Is this only for big companies with a RevOps team?+

No. The model tracks how built-out your revenue operation is, not your company size. A $3M business with a real system is more mature than a $30M business that has never defined a pipeline stage.

How do you actually score my business?+

Two ways per competency: the data I read from your tools, and the questions I ask you and your team. The scoring key itself stays private, but every competency shows you exactly what I look at.

How is this different from a generic sales audit?+

An audit hands you a list of problems. The model gives you a sequence: which capability to build next, in what order, based on where your revenue actually breaks.

What do I do with my score?+

Start with the scorecard. It runs this model against your business in about five minutes and shows you the one gap I would fix first.

See where you stand

Book a discovery call and we will walk your revenue operation stage by stage.

Book a Discovery Call